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Search Engine Marketing Analyst Job Code: 28429 POSTED: Aug 13 Salary: Open Location: Milwaukee, Wisconsin Employer: Assurant Type: Full Time - Experienced Category: Internet/Online Preferred Education: 4 Year Degree

About Assurant Assurant is a premier provider of specialized insurance products and related services in North America and select worldwide markets. The four key businesses -- Assurant Solutions, Assurant Specialty Property, Assurant Health, and Assurant Employee Benefits -- partner with clients who are leaders in their industries and build leadership positions in a number of specialty insurance market segments in the U.S. and select worldwide markets. The Assurant business units provide debt protection adminis....more info View all our jobs

Assurant Health is the brand name for a family of health insurance products focused on providing a variety of affordable plan choices to consumers. The portfolio of health care products includes major medical, supplemental and fixed-benefit plans for individuals, families and small employers. Assurant Health is committed to providing access to convenient health care delivery, easy-to-understand products and value-added services that help customers better manage their health care dollars and get the most out of their coverage-ultimately seeking to protect not only financial security but also the health and well being of its customers. Assurant Health's products are underwritten and issued by John Alden Life Insurance Company, Union Security Life Insurance Company and Time Insurance Company, which has been in business since 1892. Headquartered in Milwaukee, Wis., Assurant Health employs approximately 2,000 employees. More information about Assurant Health can be found on the company's website at assuranthealth.com. Assurant Health is part of Assurant, a premier provider of specialized insurance products and related services in North America and select worldwide markets. The four key businesses -- Assurant Solutions, Assurant Specialty Property, Assurant Health, and Assurant Employee Benefits -- partner with clients who are leaders in their industries and have built leadership positions in a number of specialty insurance market segments in the U.S. and select worldwide markets. Assurant, a Fortune 500 company and a member of the S&P 500, is traded on the New York Stock Exchange under the symbol AIZ. Assurant has approximately $27 billion in assets and $8 billion in annual revenue. Assurant has approximately 14,000 employees worldwide and is headquartered in New York's financial district. www.assurant.com. Are you an SEO superstar with experience in SEM and digital media? Are you looking for opportunities to apply your skills and experience to help drive sales growth in a dynamic marketplace? If so, then you may be just who we're looking for to become our Search Engine Marketing Analyst. The Search Engine Marketing Analyst will be a member of the Direct to Consumer-Ecommerce team, leveraging SEO and other digital opportunities to drive increased consumer visitation and subsequently sales for Assurant Health's target customers. Responsibilities: * Drive DTC revenue growth through analysis, change and monitoring of Search Engine Optimization (SEO), Paid Search (SEM) and Digital Media programs * Focus primarily on SEO, evaluating coordinating and implementing both internal and external SEO efforts * Collaborate with the Ecommerce team, IT, marketing, corporate communication, product lines and other teams to improve search engine rank, driving understanding and implementation of SEO best practices * Act as primary day-to-day point of contact with partners managing operations of paid search and digital media programs and providing consultative expertise on SEO. Analyze reports, collaborate with partners and other Ecommerce team members to propose changes and oversee implementation and monitoring of changes * Collaborate with internal analysts and managers to ensure appropriate measurement, reporting and analysis is available to produce actionable insights within search and media programs

Qualifications: * Bachelor's degree in marketing, advertising, online marketing or related discipline * 2+ years working with paid search * 3+ years applying Search Engine Optimization best practices and concepts to Ecommerce sites with illustrated impact to site traffic and other site goals, such as sales * Strong grasp of SEO best practices, both from a business and technical perspective, including on-site and off-site opportunities * Ability to evaluate and prioritize changes for SEO based on alignment with goals and potential for impact with respect to those goals * Demonstrate skill level with respect to paid search marketing * Strong written and verbal communication skills * Able to comfortably present results of analysis and recommendations various audiences * Adept at understanding, analyzing and producing insights from reports * Proficient with Microsoft Office - especially strong in Excel Desired Skills: * Expert-level skill in SEO * Proficient skill level in paid search * Strong familiarity with digital media, including social * Experience working in service industries, financial services, in particular * Experience working with other digital media (e.g. display) as well as social media * Experience working in highly regulated industries * College degree in marketing * Vendor management/vendor relationship management Assurant is an Equal Employment Opportunity employer. All aspects of consideration for employment and employment with the Company are governed on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law. To learn more about our current opportunities and apply online, please visit: http://jobs.assurant.com

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Source: http://careers.bpwusa.org/jobs/4878064/search-engine-marketing-analyst

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